The rules of traditional, physical business are being rewritten. E-commerce or e-tailing has become the modus operandi of today. BE Soft is also jumping on the bandwagon and using its IT expertise to provide consumers and businesses a portal to advertise and buy.
What is Business to Consumer?
Business to Consumer or B2C is a form of e-commerce which removes the meddling retailer from the scene. You no longer have to go to a physical retail store to buy a product. You simply go online and buy the product from the online portal directly from the manufacturer. BE Soft supplies this online portal.
What does BE Soft do
BE Soft acknowledges the fact that using the Internet to sell your product is feasible in the fast paced society of today. Being an IT company, BE Soft has seized this opportunity to design websites and make them available to varied manufacturers. Normally IT companies like BE Soft make a double fee of first time deposit charges, rental and commission charges. BE Soft aims to increase consumer buying efficiency. A customer is simply able to go online and click on the desired product. B2C removes the barriers of geographical boundaries. It also does away with time delays.
B2C Products
Only some products can be effectively advertised and sold on the online portal BE Soft argues that perishable items such as groceries cannot be sold via B2CD.
» Computer hardware and software
» Consumer electronics: These include digital cameras, printers, scanners and wireless devices such as mobile phones.
» Sporting goods
» Books and music
» Toys
» Health and beauty
» Entertainment
» Apparel and fashion accessories
» Cars
» Services
IT and B2C
BE Soft demands that an organization has to incorporate five major activities to successfully use B2C. These five activities have to be used in conjunction with each other.
• Information sharing:
• Company Web site
• Online catalogs
• E-mail
• Online advertisements
• message board system
• Newsgroups and discussion groups
» Ordering: A customer may use electronic forms similar to paper forms or e-mail to order a product or service.
» Payment: There are a variety of options. These include:
• Credit cards
• Electronic cheques
• Digital cash
» Fulfilment: The fulfilment function involves being responsible for physically delivering the product or service from the merchant to the customer.
» Service and support: This function is integral as the organizational has to make up for the lack of a physical presence. It has to attract and maintain audience attention and demand. It advertises diverse support and customer services. These usually include:
• E-mail confirmation
• Periodic news flash
• Online surveys
• Help desk
• Guaranteed secure transactions
• Guaranteed online auctions
As technology evolves, the future of traditional, physical businesses shrinks. IT firms such as BE Soft have to fill in the gaps and ensure smooth market transaction. If you're a consumer, be sure to avail yourself of BE Soft facility of B2C.